Discover Saint-Martin, the official tourism promotion agency of the island of Saint-Martin/Sint Maarten, launched this weekend a promotional campaign in Canada, showcasing the destination as an ideal location for destination weddings, honeymoons, and romantic experiences in the Caribbean.

The promotion takes place within the framework of the Canada’s Bridal Show, one of the country’s most important bridal industry events, held from January 16 to 18, 2026, at the Metro Toronto Convention Centre in Ontario.

Saint-Martin: A Destination for Romance and Unique Experiences

Renowned for its Caribbean beaches, vibrant culture, and personalized travel experiences, Saint-Martin has chosen this international event to position itself before couples, wedding industry professionals, and tourism operators interested in wedding and honeymoon destinations. During the show, the Discover Saint-Martin team is presenting the wide range of options the island offers for intimate ceremonies, celebrations, and travel packages designed for couples seeking a destination that combines romance, refined gastronomy, and natural beauty.

“Saint-Martin embodies emotion, elegance, and authenticity,” representatives of the tourism authority stated. The promotional strategy aims to connect directly with engaged couples, wedding planners, and industry partners, highlighting the destination’s competitive advantages over other Caribbean locations.

Organizers of the Canada’s Bridal Show anticipate strong attendance from visitors interested in bridal trends as well as international destination options, making the event a strategic platform for leading players in the global tourism industry.

A Destination Gaining International Recognition

Saint-Martin, which has already strengthened its presence in key markets such as the United States and Europe through familiarization trips for travel agents, continues to expand its promotional efforts across North America.
The availability of a direct seasonal flight between Saint-Martin and Toronto enhances connectivity between both markets, encouraging Canadian travelers to visit the island throughout the year.

Discover Saint-Martin’s focus on events such as the Bridal Show reflects a growing trend: Caribbean destinations are increasingly positioning themselves as hubs for personalized travel experiences, blending traditional tourism with specialized segments such as destination weddings, honeymoons, and romance travel.