Brand USA has introduced "America the Beautiful Game," a dedicated trip planning hub aimed at helping visitors make the most of their 2026 FIFA World Cup experience in the United States. The online platform offers curated recommendations on attractions, local dining and themed activities in and around all 11 US host cities. The hub also features sample itineraries and highlights 50 must-see activities for fans, making it a comprehensive resource for travelers before, during and after the tournament.

Coinciding with the America 250 celebrations, Brand USA is spotlighting 250 experiences across the country, including 50 top activities specifically tailored to World Cup visitors. The initiative aims to inspire fans to arrive early, explore beyond stadiums, and discover the cultural and natural richness of each host region.

“Football fans will find unmatched experiences both on and off the pitch,” said Fred Dixon, president and CEO of Brand USA. “This World Cup offers the perfect opportunity to pair the sport’s excitement with an unforgettable U.S. holiday.”

The hub includes detailed city-by-city highlights, from stadium tours, art districts and culinary hotspots to sports museums, coastal escapes and national parks. Travelers will also gain access to interactive maps, fan zones information, and road trip ideas linking major urban hubs such as Los Angeles, New York/New Jersey, Miami, Dallas, San Francisco Bay Area, Atlanta and more.

The 2026 tournament begins on June 11 in Mexico City, with the final to be held in New York/New Jersey. Host cities are now preparing final logistics, including national team base camps to be announced closer to the event.