Milan, Italy – The city of Milan is buzzing with excitement as Taylor Swift's highly anticipated Eras Tour makes its way to the iconic San Siro Stadium on July 13 and 14, 2024. This marks a grand return for the American pop sensation, who last performed in Milan nearly a decade ago. The two-night event is expected to draw a crowd of approximately 160,000 enthusiastic fans, a significant portion of whom are traveling from abroad.

With over 18,000 tickets purchased by international fans, accounting for around 14% of the total audience, the economic impact of Swift's performances is substantial. The influx of fans from the United States and beyond is projected to generate a remarkable 180 million euros for Milan’s economy, highlighting the immense draw of this global superstar.

Traveling from the U.S. to Italy for a concert might seem extravagant, but for many Swifties, it’s also an opportunity to enjoy a vacation. "With the ticket prices in the U.S., it’s actually more economical to combine this trip with a holiday," shared one American fan, reflecting a sentiment echoed by many.

Travel Tips for Swifties

For those heading to the concerts, getting to the San Siro Stadium is relatively straightforward. Public transport options include the metro (line M5, violet) and trams (line 16) from Piazza Fontana, with stops at Piazzale Axum. Buses, such as line 49 from Piazza Tirana, also provide access to the venue. Fans are encouraged to use public transportation to avoid traffic and parking issues.

The stadium doors will open in the early afternoon, with concert-goers advised to arrive at least three hours before the show’s start to accommodate security checks and seating. The main entrance is located on Via Achille, and the event will kick off between 6:30 p.m. and 7:00 p.m. with Paramore as the opening act, followed by Swift's performance, which is expected to last around three hours, including potential encores.

Event Details and Restrictions

For those purchasing official Taylor Swift merchandise, there will be stands inside the stadium offering a range of memorabilia. Fans can also shop online through the Eras Tour website for items such as T-shirts, mugs, and friendship bracelets.

However, attendees should be aware of several restrictions. Large signs, oversized bags, and noisy items are prohibited. Only small, clear plastic bottles of water up to 50 cl are allowed, and no alcoholic beverages or electronic devices such as portable batteries are permitted. The ban on bringing outside food has sparked some frustration, but numerous food stands within the stadium will cater to all tastes, including vegan and vegetarian options.

As Swift’s Eras Tour continues to captivate audiences worldwide, her Milan performances promise to be a memorable event, blending incredible music with the charm of one of Italy’s most vibrant cities. For those fortunate enough to attend, it’s a unique experience combining world-class entertainment with an unforgettable travel adventure.