Messi mania engulfs Miami over the arrival of the Argentine soccer superstar.

Lionel Messi's first match for Inter Miami has become the topic of curiosity for football fans across the world ever since the Major League Soccer (MLS) club has initiated the process of signing the Argentine legend and FIFA World Cup 2022 winner.

The seven-time Ballon d'Or winner landed in Florida on Tuesday. Messi, who left French club Paris Saint-Germain (PSG), will be completing his move to Inter Miami in the coming days.

Inter Miami has officially announced an event called 'The Unveil,' which is scheduled to occur at 8pm ET on Sunday (1am BST on Monday) at the DRV Pink Stadium in Fort Lauderdale, Florida. Remarkably, this coincides with the kick-off time of the Gold Cup final.

 A hamburger and drink combination called the Lionel Messi. A huge sketch of the soccer star’s smiling face on a restaurant wall beside a viral meme from the 2022 World Cup in Qatar. A beer with a pink label matching the color of the Inter Miami jersey he will wear.

Wherever you turn in Miami these days something reminds you of the arrival of the Argentine soccer legend.

There is no hiding the euphoria generated by Messi in Miami as he begins the new Major League Soccer phase of his career in one of the most Latino cities in the United States. But his arrival is also bringing a note of sadness as fans know that at age 36 he is nearing the end of his career.

The seven-time winner of the Ballon d’Or, the soccer world’s most prestigious individual award, is coming off two years with Paris Saint-Germain and is expected to make his Inter Miami debut against Mexican team Cruz Azul on July 21.