In winter 2023, Visit St. Pete/Clearwater decided to give the gift of warmth and sunshine with the launch of a new "Warm Up To Win" integrated marketing campaign.

 

Live through 3/31/23, the program aims to highlight the area's Florida Gulf coast beaches, endless rays of sunshine, family fun and superb dining scene, positioning St. Pete/Clearwater as the ideal winter destination, and will give one lucky fan the chance to win a trip to the destination with a stay at TradeWinds Island Resorts on St. Pete Beach every year for the next five years. 

 

During the last week of January we gave New Yorkers two opportunities to warm up with us. One at the New York Travel & Adventure Show Jan. 28 – Jan. 29 where consumers had the chance to chat with brand representatives and "Spin to Win" free prizes. And a second on January 31 in tandem with National Plan for Vacation Day where we hosted a free pop-up event in New York City's bustling Herald Square. The campaign is supported through digital, out-of-home and traditional advertising media.

 

"Since it's never too early to start planning, we are thrilled to introduce our exciting new campaign, "Warm Up To Win," on National Plan for Vacation Day by gifting the perfect vacation to paradise for one lucky winner for the next five years," VSPC President and CEO Steve Hayes said. "From our award-winning beaches to our unmatched art offerings, world-class dining and more, St. Pete/Clearwater offers the perfect respite from winter," concluded Hayes. 

VSPC has partnered with TradeWinds Island Resorts to offer its beautiful beachfront property  as part of the campaign's sweepstakes grand prize. Located directly on the sugary white sands of the Gulf of Mexico on St. Pete Beach, TradeWinds Island Resorts offers 40 acres of limitless beachfront recreation, sumptuous dining, and many exciting family activities, such as their unique three-story, dual-line zipline on the beach. 

The online sweepstakes, which can be entered both in person and online, is open January 18, 2023, through March 31, 2023. The rules are simple: each participant is allowed one online entry per person to win one trip to St. Pete/Clearwater for four people every year for the next five years. Each trip will include round-trip airfare for up to four (4) people, three-night single hotel accommodations at TradeWinds Island Resorts and $300 resort credit. The prize also includes a Visit St. Pete/Clearwater beach bag. 

The new campaign will be supported through digital, out-of-home and traditional advertising media. New Yorkers looking for a first sneak peek are invited to stop by VSPC's booth at the New York Travel & Adventure ShowJan. 28 – Jan. 29 at booth 742 where they will have the chance to chat with brand representatives and "Spin to Win" free prizes. 

To learn more about the pop-up event and RSVP, visit the Facebook event here. To enter the sweepstakes, go to the campaign website, WarmUpToWin.com! For more information on hotels, attractions, itineraries, and to begin planning your vacation to America's Best Beaches visit www.visitstpeteclearwater.com.