Apple CEO Tim Cook just announced the iPhone 14 pro, the high-end models for this year.

The smaller model with a 6.1-inch screen is called the iPhone 14 Pro. The bigger model will be called the iPhone 14 Max.

The iPhone 14 will be available to preorder through Apple, starting at $799 for the 128GB model. Going up to 256GB adds $100, while it’s $1,099 to get one with 512GB of storage.

The iPhone 14 Plus with 128GB of storage starts at $899 and follows a similar price trajectory for storage upgrades. It’s $999 to double the storage to 256GB, then $1,199 to get a 512GB version. As noted above, this model won’t release until October 7th.

These devices have a new front design with a smaller cutout for the front-facing camera which expands the device’s screen. Apple calls the cutout a “dynamic island” and it can essentially display notifications or other system information, such as baseball scores.

The iPhone 14 Pro has a lot of new features:

An always-on display which doesn’t turn off when it’s not in use.

Apple also introduced a new low-power mode to make the battery life last longer.

It uses Apple’s latest A16 Bionic chip, which Apple says was built on a 4-nanometer process.

A 48-megapixel camera thanks to a bigger sensor.

Better low-light photography.

Redesigned flash.

 iPhone 14 and iPhone 14 Plus take stunning photos and video with a powerful camera system featuring new Main and front TrueDepth cameras, the Ultra Wide camera for unique perspectives, and Photonic Engine — an enhanced image pipeline. Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in. iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before. iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT)RED1 finishes. Pre-orders begin Friday, September 9, with availability for iPhone 14 beginning Friday, September 16, and availability for iPhone 14 Plus beginning Friday, October 7.

“Our customers rely on their iPhone every day, and iPhone 14 and iPhone 14 Plus introduce groundbreaking new technologies and important safety capabilities. With the new, larger 6.7-inch display on iPhone 14 Plus, users can enjoy more content onscreen when browsing the web and even more text,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life. All of this, tightly integrated with iOS 16, makes iPhone more essential than ever.”  

IPHONE 14 PRO

You’ll be able to get an iPhone 14 Pro with 128GB of storage for $999. There are more storage configurations available with this model, going up to 1TB, which costs $1499.

IPHONE 14 PRO MAX

Similar to the smaller iPhone 14 Pro, the larger iPhone 14 Pro Max starts at 128GB of storage and can go up to 1TB. Costs, however, aren’t the same due to the size difference. This model starts at $1,099, going up to $1,599.