Brand USA, the nation's destination marketing organization, has announced four senior-level hires to strengthen its leadership team ahead of Brand USA Travel Week UK & Europe in London from October 21-24. These new leaders will report to Fred Dixon, President and CEO, and join other senior team members, including Chief Financial Officer Donald Richardson and Chief Corporate Affairs Officer Aaron Wodin-Schwartz.

The new appointments are:

• Angie Briggs as Senior Vice President, Industry Partnerships and Engagement & Chief Development Officer, focusing on partner engagement.
• Chris Heywood as Senior Vice President, Public Relations & Chief Communications Officer, leading global communications.
• Janette Roush as Senior Vice President, Innovation & Chief AI Officer, directing AI strategy.
• Malcolm Smith as Senior Vice President, Global Markets & Chief Trade and Product Development Officer, overseeing international trade and product development.

Fred Dixon emphasized the importance of these hires in advancing Brand USA’s mission to grow inbound visitation through innovative strategies, enhancing the organization's global competitiveness.