Brand USA Sees Record-Breaking 77 Million Visitors in 2024; Projects 87 Million in 2025
“We’re not talking about recovery; we’re setting new records,” said Fred Dixon, Brand USA’s new President and CEO, as he kicked off this year’s Travel Week.

“We’re not talking about recovery; we’re setting new records,” said Fred Dixon, Brand USA’s new President and CEO, as he kicked off this year’s Travel Week.