Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, has taken its global tourism strategy to new heights with a high-impact activation inside the official Wolverhampton Wanderers FC (Wolves) mobile app, marking a fresh and innovative extension of its international partnership with the English Premier League club.

This latest activation — announced in early 2026 — places the sights, sounds, and experiences of Greater Fort Lauderdale directly into the digital ecosystem of one of the world’s most passionate football fanbases. By taking over elements of the Wolves app, Visit Lauderdale is showcasing its beaches, culture, and lifestyle to global audiences that follow the Premier League across continents and time zones.

The partnership, originally launched in 2024 and extended through the 2025/26 season, reflects a shared ambition to expand Greater Fort Lauderdale’s global footprint and invite international travelers to experience its diverse offerings — from miles of pristine beaches and navigable waterways to vibrant arts, culinary scenes, and year-round sunshine.

“It’s about showing up where audiences already are,” said a Visit Lauderdale spokesperson. “By bringing Greater Fort Lauderdale into the Wolves app, we’re connecting the destination with fans in a space they love and engage with daily. We’re proving you never have to lose your splash — whether you’re on the beach or following your team across the globe.”

Wolverhampton Wanderers, known for its global supporter network and Premier League presence, has welcomed the continued collaboration, highlighting how travel and sport can intersect to inspire journeys and deepen connections between fans and iconic destinations like Greater Fort Lauderdale.

Travel specialists and tourism professionals are already pointing to this kind of destination-sport crossover as a blueprint for modern tourism marketing, where digital engagement and aspirational travel experiences merge. For travelers seeking sun, culture, and adventure — Greater Fort Lauderdale is positioning itself as a year-round must-visit destination.

To start planning a trip to Greater Fort Lauderdale and explore what makes this destination one of the most exciting in the United States, visit VisitLauderdale.com for tailored travel inspiration and resources.