LOS ANGELES, CA — Brand USA, the official destination marketing organization for the United States and the premier sponsor of the U.S. Travel Association's IPW, is reveling in a fruitful week of partner appointments, trade meetings, and media engagements, all geared towards enhancing inbound international visitation.

Throughout the event, Brand USA's leadership, staff, and representatives engaged in over 700 meetings with international and domestic media, buyers, suppliers, as well as new and potential partners.

Expressing gratitude towards the U.S. Travel Association for orchestrating the 55th annual IPW in Los Angeles, California, Chris Thompson, president and CEO of Brand USA, remarked, "It's truly bittersweet to complete my final IPW in this role. As I have shared this week, I am very confident in the strength of the international inbound travel industry and know that Brand USA will continue to bolster its efforts to drive international visitation to new heights in the coming years."

U.S. Travel Association's IPW 2024 welcomed over 5,700 delegates, including 2,000 buyers and media representatives from nearly 70 countries. For further information regarding IPW 2024 and details on IPW 2025 (Chicago, IL, June 14-18, 2024).