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Taylor Swift's "The Eras Tour" Smashes Disney+ Records as the Most-Streamed Music Film Ever
- Region:
- USA
- Category:
- Entertainment
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In a resounding triumph for both the artist and the streaming platform, Taylor Swift's latest concert film, "Taylor Swift: The Eras Tour (Taylor’s Version)," has stormed to the top of the charts on Disney+, breaking records and captivating audiences worldwide.
Since its premiere on Thursday, March 14, at 6 p.m. PT, Swifties have flocked to Disney+ in unprecedented numbers, propelling the film to the coveted position of the No. 1 most-streamed music film in the platform's history. With an impressive 4.6 million views amassed in just its first three days, the film has become an unparalleled sensation, marking a new milestone for Swift's illustrious career.
The colossal success of "The Eras Tour" on Disney+ is further underscored by the staggering 16.2 million hours of viewing time clocked over the weekend, illustrating the unwavering dedication and enthusiasm of Swift's fanbase. Disney+ defines a "view" as the total stream time divided by the runtime, emphasizing the sheer magnitude of the film's impact.
An expanded edition of the concert film, featuring five bonus songs, including "Cardigan" from "Folklore" and four acoustic renditions, delighted audiences with its rich musical tapestry. Shot during the electrifying performances of Swift's Eras tour in Los Angeles last August, the film offers an immersive journey through the artist's celebrated repertoire, accompanied by intimate acoustic arrangements.
Disney's substantial investment of over $75 million for the worldwide streaming rights to "The Eras Tour" underscores the immense anticipation and confidence surrounding Swift's cinematic venture. Produced by Swift's own company, the film showcases the artist's unparalleled artistry and magnetic stage presence on a global scale.
Prior to its Disney+ debut, "Taylor Swift: The Eras Tour" enjoyed a triumphant theatrical release, grossing a staggering $261.7 million at the global box office since its premiere on Oct. 13. Swift's birthday gift to her fans, the digital release on Dec. 13, was met with widespread acclaim, featuring three bonus tracks not included in the theatrical version.
In a landscape teeming with musical extravaganzas, "The Eras Tour" stands as a testament to Taylor Swift's enduring influence and her ability to captivate audiences across mediums. With its record-breaking success on Disney+, the film cements Swift's status as a cultural phenomenon and sets a new standard for music films in the digital age.