Brand USA, the official destination marketing organization for the United States, has announced the forthcoming retirement of Chris Thompson from his role as President and CEO, effective May 31, 2024. Thompson, who has led the organization with great success, has decided to step down and explore new ventures beyond his professional career.

Throughout his tenure as President and CEO, Thompson has played a pivotal role in positioning the United States as a premier travel destination. Under his strategic guidance, Brand USA has achieved remarkable milestones, witnessing a surge in international visitation and heightened global awareness of the diverse attractions offered by the country.

Thompson's visionary leadership and unwavering commitment to excellence have been instrumental in driving Brand USA's achievements. He has diligently fostered partnerships with industry stakeholders, government agencies, and international organizations, consolidating the organization's standing as a global leader in destination marketing.

Reflecting on his time with Brand USA, Thompson remarked, "Serving as President and CEO has been an incredible privilege. I take immense pride in our collective accomplishments, and I am confident that the organization will continue to flourish under new leadership."

The Board of Directors of Brand USA conveyed their gratitude to Thompson for his exceptional leadership and significant contributions. Todd Davidson, Chair of the Brand USA Board and CEO of Travel Oregon, stated, "Under Chris's strategic guidance, the Brand USA team has maintained the USA's position as the preferred travel destination in the world. His integrity, tenacity, passion, and belief in the power of the travel and tourism industry to benefit all Americans have propelled the advancement of the US travel sector and established an organizational foundation rooted in innovation, resilience, and forward-thinking confidence. We extend our best wishes to him in his retirement."

The search for a new President and CEO has commenced, and Brand USA is dedicated to finding a successor who will build upon Thompson's legacy and continue to drive the organization forward. The Board of Directors will work closely with an executive search firm to identify a candidate possessing the requisite expertise, vision, and zeal for promoting the United States as a premier global travel destination.