During the five days of the fair, FITUR attracted a total of 222,000 attendees, representing a growth of 99.6%, almost double that of 2022. In terms of the profile of these participants, 136,000 professionals have been registered, representing an increase of 68% and an estimated 86,000 visitors, after today's closing of its two public days, which is practically three times more than last year's figure. 

In terms of participation, the fair brought together 8,500 companies, 131 countries, 755 exhibitors, in 8 halls of the exhibition centre, which represented a net exhibition area of 66,900 m2, equalling the occupation of 2020.  

It is estimated that this movement of arrivals at FITUR will generate an impact on Madrid's economy of approximately 400 million euros.

 The excellent figures confirm the growth path of tourism worldwide, and the leadership and global reach of FITUR, which has registered significant growth in all its parameters, practically equalling its all-time record figures: more than 222,000 attendees, almost double the number in 2022 -136,000 professionals, 68% more, and 86,000 estimated visitors after the closure today of its two days open to the general public, which practically triples last year's attendance. 

FITUR also registered a major milestone in the digital sphere, with traffic to the IFEMA MADRID website soaring exponentially on the first day of the fair alone, reaching an all-time record of 146,000 visits. In this same context, the FITUR LIVEConnect digital platform, which complements the fair with a hybrid format of greater temporal and geographic scope, currently has more than 56,000 registrations, compared to the 31,000 total in 2022.

Organised by IFEMA MADRID, this edition has had Guatemala as a FITUR Partner Country, which has made an extensive promotional display at the fair under its new "Guatemala Asombrosa e Imparable" (Guatemala, amazing and unstoppable) brand. In addition, sustainable development, in its economic, social and environmental aspects, has been the guiding thread of the major proposals from companies and destinations, as well as with the sections and activities of the fair.