In a strategic move to strengthen its executive team, Visit St. Pete/Clearwater (VSPC) has appointed Kathryn Reagan as Vice President of Business Development. In this role, Reagan will oversee the revenue-generating divisions of Meetings and Conferences, Global and Leisure Travel, the Sports Commission, and the Film Commission.

“We’re thrilled to bring aboard Kathryn’s experience and strategic creativity for developing partnerships and revenue opportunities,” said Brian Lowack, President and CEO of Visit St. Pete-Clearwater. “Kathryn’s proven track record of leadership and execution will take our Business Development division to the next level. The St. Pete-Clearwater destination is not just a beautiful place for visitors to vacation, we also have a number of incredible assets to generate additional business opportunities for our partners through meetings, groups, and large-scale sports and entertainment events.”

With a career marked by success in creating and executing business development strategies, Reagan joins VSPC at a crucial time as the organization seeks to expand its efforts and maximize the economic potential of the region. Her leadership promises to enhance the growth and diversification of business opportunities in St. Pete-Clearwater, benefiting both visitors and local partners.

The arrival of Kathryn Reagan at VSPC marks the beginning of a new era for the organization, with a significant increase in revenue generation and the attraction of high-profile events expected, further consolidating St. Pete-Clearwater as a top destination for both leisure and business.

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