The World Travel & Tourism Council (WTTC) and Tourism Western Australia have announced the first keynote speaker for the 24th Global Summit. Conservationist and TV personality Robert Irwin will take the stage in Perth (Boorloo), Western Australia, from October 8-10.

Irwin, a passionate wildlife advocate, TV presenter, producer, author, and photographer, is known for his defense of the natural world and his conservation efforts. The son of the legendary Steve Irwin, Robert began his conservation journey at a young age and has traveled the world to raise awareness and inspire audiences with his message of positivity and change.

His award-winning photography and television appearances have made him a key figure in conservation efforts, and his work continues to highlight the beauty and fragility of the planet's ecosystems.

Western Australia, with its strong commitment to sustainably growing the visitor economy and conserving culture and the environment, provides an ideal setting for the 2024 Global Summit. This year's theme, "Ancient Land: New Perspectives," underscores the rich cultural heritage and natural history of Western Australia, while also focusing on innovation and sustainable growth.

The annual WTTC Global Summit is the most significant event on the international travel and tourism industry's calendar, bringing together sector leaders and key government representatives to align efforts for a safer, more resilient, inclusive, and sustainable future.

Julia Simpson, WTTC President & CEO, said, "We are delighted to have Robert Irwin joining us and addressing attendees at our upcoming Global Summit. His work in conservation and his ability to use his platform to drive positive change resonate with our mission.

"Western Australia is a region that not only showcases stunning natural beauty but also represents a commitment to sustainability and cultural diversity.

"Hosting the Global Summit in Perth allows us to explore new ideas for the future of tourism while honoring the traditions and ancient roots of the land. It is an opportunity to bridge the gap between past and present, building a sustainable future for all."

Western Australia's Deputy Premier and Tourism Minister, the Hon. Rita Saffioti MLA, said, "Robert Irwin is a household name in Australia, so we are very excited to have secured him for this prestigious event.

"Robert's passion for wildlife and nature definitely makes him an ideal speaker for this event, and I have no doubt he will be a major drawcard for attendees.

"We are very proud to support this high-profile business event that will spotlight Western Australia as an emerging global leader, showcase our state's incredible natural landscapes, and also elevate new tourism investment opportunities."

Sector leaders and international government officials will gather in Perth to share insights, collaborate on best practices, and explore innovative approaches to ensure the continued resilience and growth of the travel and tourism sector.