- Region:
- America
- Category:
- Tourism
Royal Caribbean returns to Latin America with a "Visa-Free" and "Latin Flavor" cruise
Alberto Muñoz, Associate VP of Royal Caribbean, revealed exciting details about the highly anticipated return of the Rhapsody of the Seas cruise to Latin America. The new route from Panama and Colombia, starting on December 2, 2023, offers a journey without the need for a US VISA. On the other hand, he noted, "We are very pleased because last week we broke our sales record at the Latin America level."
In exclusive statements to ABC Mundial, Alberto Muñoz, Associate VP of Royal Caribbean, expressed his enthusiasm in announcing the highly anticipated return of the Rhapsody of the Seas cruise to Latin America. "We are delighted to return to Latin America with departures from Panama and Cartagena, covering destinations in seven days that we know are appreciated by Latin Americans, such as Aruba, Bonaire, and Curacao," highlighted Muñoz. (VIDEO)
Alberto Muñoz emphasized the distinctive features of this cruise that has become a milestone in ABC Mundial. "This cruise offers the unique opportunity to travel without a visa, avoiding passing through the United States. Additionally, with a musical and gastronomic proposal focused on Latin culture, it presents itself as an unparalleled experience," stated Muñoz.
Detailing the characteristics of the cruise, Muñoz highlighted that Rhapsody of the Seas is of medium size, with a maximum capacity of approximately 2500 passengers. "It is a noble ship, ideal for those taking their first cruise. Furthermore, we have tropicalized the product, incorporating elements of Mexican, Argentinean, Colombian, and Central American cuisine. Onboard music will include bands from different Latin American countries, offering an authentic experience," Muñoz added.
One of the most outstanding novelties is that over 40% of the crew speaks Spanish, ensuring personalized attention and service for Spanish-speaking passengers.
With the visa-free route, the authentic touch of Latin American gastronomy and music, and the committed crew, the return of Rhapsody of the Seas promises to be a resounding success, backed by the sales record reflecting high demand and enthusiasm from Latin American travelers.
The Rhapsody of the Seas ship will explore exciting destinations such as Aruba, Bonaire, Curacao, as well as Colon and Cartagena. With amenities for all ages, from restaurants and bars to pools, rock climbing walls, a casino, spa, gym, video games, and children's activities, the experience ensures an unforgettable vacation.
"We are very pleased because last week we broke our sales record at the Latin America level. It is the week when we have sold the most in the Latin America region," shared Muñoz. "In Mexico, last Monday, we had the day we broke the record in a single day of sales. The Latin American market has bought cruises in the Caribbean, Miami, and Europe, but the new route is helping us exceed our goals."
Muñoz addressed the challenge of meeting the growing demand in North American and European markets while Latin Americans eagerly awaited the return of the visa-free product to Panama and Colombia. "It's a good problem we have right now in the company. The North American market is so strong that wherever we put it, especially from Florida or California, it sells on its own," he explained. He emphasized that the Latin American market has grown significantly, and the decision to bring this cruise involved a significant effort.
Regarding passenger distribution, Muñoz pointed out that the three markets that have contributed the most passengers are Colombia, Panama, and Costa Rica. He also highlighted the good relationship with strategic partners like Copa Airlines, emphasizing their fundamental support.
Regarding the tourist profile, Muñoz mentioned that the Argentine market remains solid, and they are working to recover levels from previous years.
During the interview with ABC Mundial, Muñoz explained that the decision to resume this route is based on the growing demand and the difficulties that some passengers face when dealing with visa procedures for the United States. "There is a population that has issues when it comes to the North American visa, and there is an opportunity there. Many times, a person in a family does not have the visa and, therefore, they cannot go to the United States. Bringing the Royal Caribbean product to America is an opportunity," he emphasized.
"We want them to feel at home from the moment they board," Muñoz added.
Regarding pricing options, two categories are offered: one with a beverage package and another without. Muñoz revealed that around 85% of Latin American passengers have opted for the beverage package, which has been key to the success of the cruise in the region.
"We are very pleased with the response we have had. This cruise not only breaks barriers in terms of destinations but also in terms of accessibility and amenities for our Latin American passengers," Muñoz concluded.