Region:
Argentina
Category:
Business

YPF and premium fuel INFINIA in the Motor Show.

Region:
Argentina
Category:
Business
Author/s:
By Karina Giorgenello @karinagiorgenello
Publication date:
Print article

ABC MUNDIAL spoke with the Marketing Manager, Alexander Baron, and Technical Service Manager, José Luis Duran (see video)

Deepening their marketing strategy YPF Motor Show 2015 with a strong presence of its products, especially the new INFINIA premium fuel, which quickly gained the preferences of consumers. In that context ABC WORLD spoke with the Marketing Manager, Alexander Baron, and Technical Service Manager, José Luis Duran (see video)

Today, six out of ten motorists who carry gasoline grade 3 choose INFINIA. In the space of YPF, visitors can enjoy art attractions. One of the most striking is the Oculus experience, allowing Norberto Fontana sit in the car Super TC 2000 or running between towering dunes with Federico Villagra and Rally Car. It also has a Scalextric racing game style, through a touch interface, challenge participants to find the perfect combination of intelligence and power, the two attributes INFINIA, to win the race. In addition, visitors will learn about the new fuel of YPF through an interactive, single station in the country, and enjoy augmented reality a proposal that will allow them to play beyond the classroom context.

Among the activities that have been developed, visitors could see the pilot Federico Villagra, member of YPF Elaion Rally Team, who signed autographs and took pictures with fans of motorsports. Today, Wednesday 24, at 18:30, will do the same Team members YPF CHEVROLET Super TC2000, Norberto Fontana, Franco Vivian and Matías Muñoz Marchesi. This show brings together every two years to the leading brands in the automotive sector and develops from Friday 19 to Sunday June 28 at La Rural fairgrounds.

Traslation Belén Zapata