Preliminary estimates of Fedetur (Federation of Tourism Enterprises Chile) indicate that between 60 000 and 80 000 tourists will travel to Chile
When they are missing just under 50 days to the start of the 2015 America Cup CHILE fans already sold out 19 of the 26 games. It will mark the beginning of the local versus Ecuador at the National Stadium.
Preliminary estimates of Fedetur (Federation of Tourism Enterprises Chile) indicate that between 60 000 and 80 000 tourists travel to Chile among the 11 June and 4 July-to encourage their teams in Cup matches.
The Executive Director of the Organization Chile Copa America 2015 René Rosas, that hope "is more than 700 thousand people witnessing the event, in addition to the millions who will follow on television around the world in over 200 countries ".
That number of fans will buy tickets, air travel, restaurants, hotels, television rights, merchandising. Also like any business depends on the results Eugenio Yunis, executive vice president of Fedetur, explains: "If Argentina would have to play a semi-final or final at Santiago, reach many more Argentine tourists, ease of access, that if Venezuela or Mexico ".
Estimated tourist expenditure can fluctuate between $ 50 million and $ 80 million, to be shared among hotels, hostels, restaurants, bars and transport. The figure does not include air tickets or other expenses or the money that they will spend the Chileans themselves.
Javiera Montes, Secretary of Tourism, says the Chilean capital, Santiago capture more market share, since all visitors entering air pass through there, what games are added Chile home in the capital. "The regions have a leading role. Concentration will host teams, which attracts fans and media in each country, "he explains.
Tickets are key to the business. Sale is made in stages: first, with 20% off the "local fan preferential subscription" in which the Chilean could only buy a ticket and for all parties to a certain stage ensured placed. 145 490 159,800 tickets that went on sale were placed.
The "payment by headquarters" and "follow your team" in the second stage two tickets were sold. The first work like that of the previous stage, but with 10% discount and was not restricted only to Chileans. The second was an opportunity to secure a place for the first three games of each team and a preferred window to continue shopping if that team advancing round. They were put on sale 158 750 119 011 tickets and sold. In the third stage only individual tickets sold for all parties, the normal price. In total, 138 244 entries, of which 90 438 have already been sold. This stage is still open.
To stimulate demand, the 2015 Copa America Organization launched a campaign during the second half of May.
The organization warned that revenue from ticket sales will be twenty-five million dollars and will be their only income and that those resources will cover the accommodation of delegations, their transfers to and from their country and in Chile; recruitment of skilled human resources; implementations in different works, and the operation to push through the 26 World Cup matches, said Rosas. To this must be added costs for connectivity and decoration in the stadiums and cities.
Traslation Belén Zapata