Six days after submission to the Apple event, iPhone fans were already on the outskirts of one of the most famous stores in New York queuing to be the first to purchase the expected smartphone.

Wait, that has become a custom since the early models of the iPhone, has always attracted attention at the end of the measure, which is not only possible to see in New York, but also in Tokyo, London, Sydney and China, where a week of its release, the operator China Mobile had received more than 30,000 reservations for a smartphone that nobody knew.

The reasons for this curious behavior can be many: that Apple gives customers what they expect but do not know, irrational materialism, fashion, a cultural phenomenon and it does not really matter if other brands offer the same at a lower price, and the way a product is delivered is what counts.

The researcher pointed out that Kit Yarrow vanity or bragging are some of the keys to understanding the phenomenon "is a demographic that feels slick and especially when they are the first to get a difficult item to reach before others. Want to be part of the show and be able to say that they were there. "

However, after the fans who put their trust in the company, other than exploit the phenomenon with the first location on the line, charging up to $ 7,000 (3.8 million pesos) for your post to give some fanatic also available late that stays with appearances in TV, social networking and usually takes more than a gift from Apple.

Another case is that of Jean Anacreon, a New York that is expected to draw 24 people and then resell smartphones at a better price on their website, or Joseph Cruz and his cousin Brian Ceballo, who arrived at one of the shops financed by the electronics company Buybackworld.com when the iPhone still remained a rumor. And despite being the first in line, gave place to marriage and composed by Jason Moon Ray in exchange for $ 2,500 (1.3 million pesos), VideoMedicine subsidized cost, an application that will be available the same 19 September, the day of the launch of the iPhone 6.

One sees Sponsored fans spend day doing a simple calculation: "Who would not want a free iPhone just to wait a few weeks wearing a shirt?"

Traslation Belén Zapata