APPLE revealed a host of their newest gadgets at a grand unveiling last night – including three new iPhones, and the Apple Watch 4.
Apple CEO Tim Cook kicked off proceedings with an appearance on stage at the Steve Jobs Theatre, inside the company's new Apple Park campus.
"Apple was founded to make the computer more personal," Cook began. He also revealed that more than 500million people visit Apple stores every single year – that's one-fourteenth of Earth's population.
And this year, they'll be spending big: Apple's new iPhones are the most expensive we've ever seen. The iPhone XS starts at £999, with the top model costing up to £1,449.
There's also a new Apple Watch to chew over, as well as a slightly more budget iPhone XR – starting at a lofty £749...
The key announcements
Apple revealed the pricey new iPhone XS, which starts from £999
We also saw the iPhone XS Max, the most expensive Apple smartphone ever – at £1,449
These new phones have a brand new feature called dual SIM support, which lets you have two phone numbers at once
There's also the "cheap" £749 iPhone XR, which comes in six colour options
Here's the UK iPhone price list for the new models
Apple also confirmed the iOS 12 release date...finally!
Meanwhile, Apple secretly killed three iPhones off completely
And there's now an Apple Watch 4, which can detect when you've fallen over – and call 999 for you
Most mysteriously, what happened to these missing Apple gadgets...?
New iPhone XS revealed – 2018 Apple smartphones confirmed
Tim Cook announced brand new Apple smartphones at the Wednesday event.
It's called the iPhone XS, and will be available in Gold, Silver and Space Grey colour options.
There are two sizes for the new phone – 5.8 inches and 6.5 inches. The latter is called the iPhone XS Max, and has the biggest screen ever featured on an iPhone.
They both come with Apple's Face ID facial recognition technology too, letting you unlock your phone by scanning your face.
And Apple has created a brand new processor the A12 for the iPhone XS, which should run up to 50% faster than last year's iPhone chip.
As expected, Apple also added Dual SIM support for the new phones – meaning you can use two SIMs (and by extension, two phone numbers) at once. This is great for travellers, who can keep their UK SIM but also use cheaper local SIM cards at their destinations.
Apple has also significantly upgraded the camera system for the new iPhone XS.
On the back of the iPhone XS, there's a 12-megapixel wide-angle camera paired up with a 12-megapixel telephoto lens, working in a dual-snapper system.
The wide-angle camera sensor now has a wider f/1.8 aperture however, which should improve image quality – by allowing more light to be drawn in.
"This is an amazing amount of power," said Apple's Phil Schiller, who said the camera's image processor is capable of doing a trillion operations at once for every photo you take.
Sadly, pricing is through the roof this year, with Apple revealing the most expensive iPhones ever:
iPhone XS (64GB) – £999
iPhone XS (256GB) – £1,149
iPhone XS (512GB) – £1,349
iPhone XS Max (64GB) – £1,099
iPhone XS Max (256GB) – £1,249
iPhone XS Max (512GB) – £1,449
By comparison, last year's iPhone 8 started at £699, while the iPhone X ranged from £999 to £1,149.
The iPhone XS will be available to pre-order from Friday, with a release date set for September 21.