Region:
Mexico
Category:
Business
Article type:
Informed

Italika: leading brand of motorcycles in Mexico

Region:
Mexico
Category:
Business
Article type:
Informed
Author/s:
By Miguel Sangineto
Publication date:
Print article

Service network consists of more than 700 centers in Mexico and Latin America, with extended hours to ensure the maintenance and availability of spare parts to its customers.

The motorcycle market in Mexico accelerates its growth rate while those living in congested cities quickly choose to avoid traffic and save money on gas.

Industry specialists say the continued growth in demand for motorcycles is expected, leading to increased investment in plants for years. The demand is concentrated in small motorcycles, whose engines were considered between the range of 50cc and 250cc.

Italika - marketed by Salinas Group - provides access to own transport to the majority of the Mexican population, allowing it to be more efficient in their daily activities in a convenient and reliable way.

Just a few years after its launch, Italika ranked as the number one brand in Mexico motorcycles. It has over 70% market share with annual sales exceeding 400 thousand units. Italika currently operates in Mexico, Guatemala, Honduras, Costa Rica, Peru, Panama and Brazil.

To meet domestic demand and the Latin American market, in September 2008 Italika opened its assembly plant in the State of Mexico, which has a production capacity of over 500 thousand motorcycles.

It also has cutting-edge logistics systems that allow you to guarantee delivery of spare parts within 72 hours in Mexico.

Service network consists of more than 700 centers in Mexico and Latin America, with extended hours to ensure the maintenance and availability of spare parts to its customers.

Last year, Italika held two major events; on the one hand the 10-year mark and on the other the sale of 2,000,000 Italika.

In Guatemala, Honduras, and Peru Italika among the eight biggest brands in the market, this year 2015 began operations in Costa Rica and have plans to continue growing and bringing the product to other countries.

Italika sold through dealers, department stores and retail chains.

There are 43 different models in the categories, work, and recreational scooters. It offers a 24 month warranty on its product and looking for a long-term relationship with its customers.

Traslation Belén Zapata