Region:
Mexico
Category:
Tourism
Article type:
Informed

Tourism Board of Mexico evaluated achievements and action plan

Region:
Mexico
Category:
Tourism
Article type:
Informed
Author/s:
By Karina Giorgenello
Publication date:
Print article

The report was given by a government headed by María Alatriste Carrillo, Deputy Director of the Tourism Board of Mexico to Argentina, Paraguay, Uruguay and Bolivia panel

The Tourism Board of Mexico (CPTM) presented its action plan 2015, in which he highlighted the activities undertaken during the first 5 months of the year and the actions that are scheduled in the pursuit of its primary objective: to generate a greater number of visitors to that country and promote each and every one of the wonderful destinations offered throughout the year.

The report was given at a meeting with journalists María Alatriste Carrillo, Deputy Director of the Tourism Board of Mexico to Argentina, Paraguay, Uruguay and Bolivia, which were also present Mauricio Diaz, Press Officer of the Embassy of Mexico in Argentina; the holder of the Tourist Promotion of Mexico, Claudia Valdes; Fernando Martí, Head of ProMéxico Argentina and Uruguay, plus Mariana War, Representative for the Southern Cone of Palace Resorts & Spa.

The CPTM is working hard on brand positioning not only in Argentina but also in Bolivia, Uruguay and Paraguay. According to the points made during the meeting with the press, María Alatriste explained that "the strategy implemented since the beginning of the year has in its portfolio various tools such as organizing conventions, seminars and caravans reaching the greatest number of leading tour operators they are promoting Mexico. We seek to achieve this through the presentation of the wide range of already positioned destinations, such as Cancun and Riviera Maya as well as new proposals that are added to enhance the supply and tourism, such as Puerto Vallarta, Riviera Nayarit, Los diversification Cabos, Mexico City and colonial circuits and multiple destinations full of possibilities for everyone. "

During this year the CPTM has made a series of actions to continue positioning Mexico as a favorite tourist destination. From 9 to 11 March fell through a Caravan in 3 cities of Bolivia: La Paz, Santa Cruz and Cochabamba. The presentation of the various destinations in Mexico left a strong expectation raised concrete proposal to strengthen bilateral relations in the tourism sector between Bolivia and Mexico. In 2014, Mexico received 12,000 Bolivian tourists and this figure is expected to increase markedly this year.

They noted that in April, was conducted successfully the Tourism Tianguis in Acapulco, Guerrero, which is the country's most important event. In this context table largest among Mexican destinations and service providers worldwide trading took place. The Southern Cone and especially Argentina, had an outstanding presence, whose main objective was the impetus for the promotion and marketing of tourism products and services in Mexico that will increase the flow of visitors from participating markets.

During this first quarter were conducted in the city of Buenos Aires training seminars in conjunction with the tourist offices of Riviera Nayarit and Cancun, training about 250 travel agents in order to provide the necessary tools to enrich their knowledge and experience in the destinations. Soon the presentation of the State of Guanajuato will be held.

As every year, Mexico will be present from 26 to 29 September in the International Tourism Fair of Argentina to endorse the presence that had Mexico as guest in the previous edition, and thereby continue to build our brand and supporting the professional effort that the local tourism market performed steadily.

In the second half it will also have a strong presence in the International Tourism Fair of Paraguay from 9 to 11 October in Asuncion, which is one of the most prestigious fairs in the region. "The Tourism Board of Mexico considered this meeting a major milestone in order to create partnerships in that market and present the latest trends in our country in a market that is relatively new and which we believe will be a very good reception" Alatriste said. "In all these endeavors support our natural allies is critical, the Embassy of Mexico in Argentina and ProMéxico. Together undoubtedly will create a strong synergy in promoting Mexico destination locally, "he concluded.

traslation: Belén Zapata