The international tourism promotion campaign "Mexico, Live it to Believe" was presented to over 400 industry representatives from Latin America in the context of Mexico's participation in hosting the 2014 FIT country
The Ministry of Tourism, Government of Mexico, through the Tourism Board held a cocktail reception and introduced the campaign "Experience it to believe it" at the Hotel Faena in Puerto Madero, Buenos Aires. With the presence of Ambassador Trentino Castro, the head of the Tourist Promotion of Mexico, Alatriste Claudia Valdes and Maria Carrillo, Director of the Tourism Board of Mexico, a presentation in which Mexico introduced the slogan of his campaign "Mexico was conducted Live it to Believe it "an unforgettable night with hundreds of guests and celebrities in which no shortage of good food and mariachis.
"Mexico, Live it to Believe it" aims to show the competitive advantage of destinations including Mexico City, Vallarta-Nayarit, Los Cabos, Cancun, Riviera Maya and Yucatan projecting a modern, sophisticated country offering unique experiences.
The international campaign has had a presence in the major markets of the US, Canada, UK, Germany, Spain and Colombia, to which Argentina is added.
The International Tourism Fair of Latin America Argentina organized by the Federation of Business Travel and Tourism (FAEVYT) is one of the most important tourism fairs in the region. In its nineteenth edition, the fair aims to bring together those involved in the tourism industry worldwide waiting between 25 and 30 000 professionals and more than 60 000 people from the general public.
Mexico Pavilion will feature 45 exhibitors, among which are the destinations of Guanajuato, Hidalgo, Jalisco, Puebla and Yucatan.
Argentina is the seventh largest market in which the arrival of international tourists to Mexico are concerned. From 2011 to 2013 the increase was 28.5 percent, reaching a figure of more than 250,000 visitors a year.
Traslation Belén Zapata