Director of Tourism of the Ministry of Tourism of the State of Yucatan, Santiago González Abreu, said it is important to perform a comprehensive work, which involve travel agents
Prior to his participation in the Fair TTG Incontri Rimini, Italy, the Ministry of Tourism Promotion of Yucatán (SEFOTUR) initiated an intensive tour of work which will hold several seminars for European travel agents, to them know in detail the attractions Yucatan has and they offer potential tourists.
These actions are done in conjunction with the wholesale operator Travel Mecca, a leading company that generates comprehensive cruises to the Mayan world and specifically to our organization.
Director of Tourism of the Ministry of Tourism of the State of Yucatan, Santiago González Abreu, said it is important to perform a comprehensive work, which involve travel agents to learn firsthand what the state has to offer to it and its customers.
Training seminars conducted ripped in Palermo, in Rome and continued to finish in Milan. Then Yucatán begin its participation in TTG Incontri where promotion schemes for 2015 were agreed.
Yucatán carried out these actions in conjunction with the State of Campeche, through his Secretary of Tourism, Vania Kelleher, and representatives of the Trust for Tourism Promotion of the Riviera Maya.
"The strategy is to engage the travel agent to know the characteristics of the destination you are offering to their customers. In that sense, the campaign of the Council of the Mexico Tourism Board (MTB) called "Live it to believe it ', is a powerful tool, because it is based on the experiences of visitors," said Gonzalez Abreu.
He stressed that a dynamic approach is more convincing than distributing thousands of leaflets, making available to the agents first hand knowledge about Yucatan.
For best results in these areas, encouraging the instance is defined and organized plans, which include the presence of Yucatán in international showcases, in order that the institution has greater promotion.
Finally, Abreu Gonzalez stressed the importance of participation in international events Yucatan as TTG Incontri Fair as it boosts its presence in the European market and leverages the efforts of the Tourism Promotion Council of Mexico.
traslation: Belén Zapata