Mexico's Yucatan region has been represented at this important event that takes place from 24 to 28 September, the director of the Tourism Board of the country, Diana Pomar
Mexico is participating in the Tourism Fair of the Americas ABAV 2014 in San Paulo, Brazil, showcase in which every year presents products, services and destinations from various exhibitors from around the world who are highly qualified for the business and networking.
Yucatan has been represented in this important event that takes place from 24 to 28 September, in which the director of the Tourism Board of the country, Diana Pomar, said that in 2015, the company will be the main destination for both advertising and marketing that made the organism in this South American nation.
To launch this campaign was attended by a delegation of the state consists of the Director of Tourism of the State Secretariat of the bunch (SEFOTUR), Santiago González Abreu; and the presidents of the Association of Tourism Agencies Promoting Yucatan (Aaprotuy), Rosa María Sánchez Cordero, Tourism and Business Council (Cetur), Jorge Escalante Bolio.
Based on the above, the Promotion Council organized a series of meetings with leading operators and wholesalers to achieve better connect Brazilian products Yucatecan entrepreneurs.
During the opening of the Fair was Mexico's ambassador in Brazil, Beatriz Paredes Rangel, the Deputy Director of the Council, Raul Gonzalez Valadez, who were accompanied by representatives of Yucatán. Following the formal ceremony with a tour wholesalers are conducted in the area in which the attractions of the state are exposed.
Was also the Southeast Airport Group (ASUR), seeking alliances with charteras flying to Cancun, Quintana Roo, to expand their circuits into Merida.
Starting strategy towards 2015, the director of the Council organized a tour with leading Brazilian media to publicize the campaign in Mexico is called "Live it to believe it" and in the South American nation "Live it to prove."
The SEFOTUR continue working closely with employers in the industry, taking joint actions to international markets to generate more visitors and economy to benefit the plaza.
Traslation Belén Zapata