In the first half of the year inflation exceeded 20% and consumption fell nearly 6% as it results from a study that had access ABC Mundial. The measurement was performed on the 253 products of the basic food basket
In the first half of the year inflation exceeded 20% and consumption fell nearly 6% of the study INDECOM (Institute of Mass Consumption), which had access ABC Mundial.
This is the weighted inflation that occurred during the first six months of the year on income sectors, disaggregating items that make up the program Care Prices.
It also highlights that consumption in the mouths of nearby marked a significant drop from the second half of 2013.
According to the Institute of Mass Consumption, the first six months of the year showed that inflation averaged 16.83% in C3D segment, which includes more than 75% of employees, and 17.25% of the sectors fewer resources, which form the base of the pyramid consumer.
The measurement was conducted on 253 products in the basket of foods that are sold in different areas such as hygiene, dressing, housekeeping, food and beverage, with a regular presence at the table of Argentines between three to four times weekly, including 102 basic food products that make up the list according to Prices Care ".
In turn, the survey shows that there has been a change in consumer behavior, which shows that have begun to acquire a lot of articles seconds brands, increasing behavior of product substitution and positioning new brands.
traslation: Belén Zapata