In Chile 1962, seventh edition of the Cup, was the first time a song will accompany football matches. The first star of the world was a theme created by The Ramblers
The world begins to breathe and live the passion football World Cup Brazil 2014 will have its inaugural kick next Thursday, 12 to 16, when Argentina. Top choices of foot ball balloon appointment carnival in the country will be taken to measure skills and definition.
JLo and Pitbull will sing the official World Cup song with Brazilian singer Claudia Leitte.
Like all massive social event, from the early nineteenth century, this sporting event is accompanied by music that provides a specific style and connects fans with the culture of each location where it is performed. Since 1930 there were 15 nations had the opportunity to show the world; but it was only in 1962, the seventh edition of the Cup in Chile that accompany a song every game. The first star of the world was the theme created by The Ramblers; Rock the World had all the elements to cause feeling: joy, motivation and rhythm. Landing of a genre that was booming with life as 12 years to sell over 80,000 copies that year and two billion to early twenty-first century.
The evolution of the times was reflected in simple rollover of representing every world tournament; although the beat and percussion respected, in most cases, the identity of the organizers, in France 1998 is lackluster this tradition and Ricky Martin (Puerto Rican) is responsible for representing the official song. Until then sought supplement from voice and harmony each location: it was the case of Spain 1982 "The World", "The Green Wave" in Mexico 1986 and the iconic "An Italian Summer" in Italy in 1990, the most beloved Argentine polls, Gianna Nannini with Eduardo Bennato. The Spanish version was made by the Paraguayan singer Susan Ferrer. Interestingly, perhaps by a defect in translation, the song received the title "Italian stadium."
But going back to the 90 contemporary brought globalization also within this area. The case of France elected a Latino to play his song was just the beginning, in Japan-Korea 2002 it was decided that a theme was representative of electronic music (nothing less closer to the traditional oriental culture).
But this trend continues today through "Waka Waka" World Cup 2010 South Africa held Shakira and her hips that do not lie on the biggest stage at the Orlando Stadium in Soweto by the South African group Freshlyground. The issue of mixing different African American rhythms like soca, and South African guitars Zangalewa popular chorus, a traditional Cameroonian song.
Like "The Cup of Life" in 1998, received much criticism for and against because many South Africans expected a subject of national origin. Say what you want, but this interpretation was enough to sneak into the top 3 world cup's band sound with the aforementioned "The Cup of Life" and "An Italian Summer". Today the trend continues, and while some create themes for hobby or commercial opportunism as in the case of Colombia with "La la la" and "all glass" Hand of an international brand of soda, FIFA selected as the Brazil 2014 theme "We are one (Ole Ola)" the eternal duetista Pitbull Jennifer Lopez and next to Claudia Leitte.
Like its predecessors have been the target of criticism and dislikes not stopped since Monday, just three days before the start of this festival of sport, the U.S. got off the opening ceremony, according to FIFA "production problems" . The song will be responsible for Pitbull and Brazilian Claudia Leitte.
The next destinations are Russia in 2018 and Qatar in 2022, we will see if imposed once again the FIFA decision to introduce a global theme or organizing in defense of their culture, because beyond being a song these lyrics and rhythms are hymns of joy, courage and excitement for those who are honorable and difficult task of carrying out a World Cup.
traslation: Belén Zapata