We spoke with Hernán Terramagra, owner of Santino Jewelers who tells us "that glitters is forever, that's the beauty, it is something that women love the dresses and exalts"
Hernán Terramagra, owner and CEO of Santino Jewelers welcomes us with a smile on his house, the most exclusive Argentina's jewelry located in the heart of Recoleta. "We are the third generation of jewelers in our family," says Hernan, whom his father called boy Santino.El craft jewelry "comes from the estate of my father and my grandfather when he came from Italy." With excitement recalled that "the name is because my father called me and Santino after my father's name to Santino business and when my son was born I called him Santino." When we say that we received at home was because Santino really get the idea of reaching the house of Hernán Terramagra. We asked and says "our space is like our home, this is a living room where we serve our customers and friends." "We specialize in gemology, the study of gems. Argentina can study and in New York, one of the most renowned centers in the world".
The specialty is very important, because through gemology "we know its a brilliant pure, like a ruby or emerald" What we determined by analyzing a bright are the 4 C. They are color, clarity, carat and purity "(in its English translation). Santino Here we add another C, confidence."
Word of mouth jewelry has a lot of weight: "It's not like in America where one goes to Tiffany and Charles Lewis Tiffany was not going to ever know, here I'll get it personally.
The most expensive diamond: "I think the most expensive pink diamond is one of 50 carats which went on auction and in the end the buyer does not retreat."
Sought in a bright: "Wanted to make it as bright white as possible, as large and as pure as possible." Remember CEO of Santino "Sometimes I want to say a brilliant shine much, but the spectrum is very large, there are many options."
Diamond-bright: "Diamond is in the rough, and carving becomes bright There are many options and uses of jewelry.".
Unforgettable moments. "Santino is creator of unforgettable moments and we want the customer to feel like a king, comfortable at home and has no doubt all you want to ask me why I feel obliged to respond best possible to the customer. "
First time on Santino: "When you first enter Santino would ask, who likes to use his wife. If rings, earrings, bracelets. Come understanding primary tastes and then go deeper in your mind The client has a illusion, give him a ring at a special time, as when the groom gives the ring to his future wife and proposes marriage. "Insists "we want the customer do not forget most of the ring gift her daughter for 15 years and unforgettable moments. Bright are forever, that's the beauty, it is something that women love the dresses and the exalts something queens and princesses used and use bright ". Dressing bright: "A woman's wear this with a ring and a pair of earrings, also is very well dressed.
The little "Santino" now Hernan Terramagra, waits at home, the living Santino Jewelers to provide an "unforgettable moment".
Avenida Alvear 1883, Recoleta, Buenos Aires
traslation: Belén Zapata