Region:
Europe
Category:
Woman

L'Oréal installs a video wall at its headquarters in Paris

The videowall played information about all brands of L'Oréal between half past six and eleven in the evening. A video that can be viewed by employees, visitors and customers of the company

The reform has made L'Oréal, with the help of Wilmotte & Associés, at its headquarters in Paris, a new hall that connected the two main buildings was planed and offer a visual experience to show and strengthen the brand image. To this end we have installed a large video wall of 39 meters long compared to other smaller. Both have been built with the Christie MicroTiles solution, which has been installed by your partner Axians.

"One of the reasons why L'Oreal chose Christie MicroTiles was its image quality, its color richness and levels of real black. In addition, the cubes have a thickness of only 26 inches, which facilitates seamless integration into the architectural design of the lobby, "says Aurelien Grocq, project director and manager of Labeyrie & Associés technical design videowall.

In the lobby of L'Oréal is installed a mural of 312 cubes (39 meters wide and 8 meters high), which according to Joe Graziano, Director of Market Development for EMEA Christie MicroTiles, "is expressed as the highest MicroTiles display native resolution of the world. With 52 electronic control units (ECU), one every six MicroTiles videowall offers not only the unmatched pixel pitch of 0.5 mm around the display also allows content designers and creative play with the impressive amount of 121 080 960 pixels. "

The communication agency Phénomène has reproduced an immersive video content offered on the videowall and reproduces information from all brands of L'Oréal between half past six and eleven in the evening. A video that can be viewed by employees, visitors and customers of the company.

traslation: Belén Zapata