Malbec World Day

The Foreign Ministry, together with the Wines of Argentina, organized for the 17th of this month 60 events in 55 cities in 44 countries. Foreign sales of Argentine wine sector grew at an average annual rate of 23% between 2002 and 2011

On 17 April the next Malbec World Day will be held for the fourth consecutive year. The Foreign Ministry, in conjunction with Wines of Argentina-institution responsible for promoting the image of Argentine wines around the world-will conduct over 60 events in 55 cities and 44 countries representing the major wine markets.

The slogan of this year, "Al son del Malbec", combines the pleasure of wine with music and was designed to deepen understanding of Argentine wines among ordinary consumers, but above all to bring the excellent Argentine wines to young people around the world.

Following this line, among the wide range of activities planned, the "Malbec Making Noise" first fair held in honor of this event features varietal. Aimed at young people between 25 and 35, the event will be held in Buenos Aires, Lima, Bogota, Sao Paulo and Mexico City, where you can taste different types and styles of this strain.

Also, this year will repeat the "Exchange" initiative, awarded in 2013 in the United Kingdom with the "Best Brand Experience" award at the FMBX Awards finalist and "The Best Brand Experience" in Event Magazine Awards.

This successful initiative offers a tasting of 150 different wines from 25 wineries in Argentina as part of a broader experience that includes music, street art, literature and cuisine and allows visitors to immerse themselves in Argentina's culture. "Cambalache" landed in New York on 16 and 17 April and will be replicated in London on April 30 and May 1.

After the success of the 2013 edition, in which over 1.5 million people contacted Argentine wines, is a great diffusion expected for this year, celebrating the consolidation of a sector whose sales abroad expanded at an average annual rate of 23% between 2002 and 2011.

The sign of the maturity of this industry is the Wine Strategic Plan 2020. Coordinated by Argentina Wine Corporation (COVIAR) this Plan promotes public-private partnership and has driven the country's position in competitive markets like the United States, where Argentina is the fourth-exporter, Canada, Brazil, the UK, Netherlands and others that promise great opportunities, such as China.

traslation: Belén Zapata