Sony and FIFA announced 4K Ultra HD coverage of the 2014 Brazil World Cup

The contents of the official film of the World Cup 2014 in HD and 4K Ultra producing three complete games in video will be included in the Official Film of FIFA

Sony Corporation ("Sony") and FIFA (Fédération Internationale de Football Association) announced today that they will collaborate on a variety of initiatives 4K in the World Cup 2014 ™, including the production of the Official Film of World Cup FIFA 2014 ™ 4K Ultra HD production and three complete games in 4K to further promote the growth of 4K content. The flagship event of world football will take place in Brazil from June 12 to July 13.

Sony, Official FIFA Partner, offers a wide range of products ranging from 4K transmission solutions and professional to consumer products compatible with 4K, such as televisions, home theater projectors and video cameras, and offers live production solutions 4K unique and comprehensive from the stage of filming and production to visualization. Through these initiatives, Sony and FIFA aim to further accelerate the expansion of 4K visual experience:

・ Sony and FIFA together will produce the Official Film of FIFA World Cup 2014 in 4K ("Official Movie 4K"). The film will cover a selection of games, including the final. The Official Movie 4K will be distributed online by FIFA through content distribution services 4K after the end of the World Cup 2014.

・ FIFA will leverage Sony 4K professional teams processes within their production flow 4K live at the World Cup 2014 to film a game of the second round (which took place on June 28), a party of the quarterfinals (July 4th) and final (July 13) at the Maracana Stadium in Rio de Janeiro. Sony will provide extensive technical support to FIFA, including the development of a system of live 4K output. Sony's products and solutions, including camera filming their live CineAlta 4K ™ model "PMW-F55" storage unit AV multiport model 4K "PWS-4400" model 4K LCD monitor "PVM-X300" and multiformat switcher 4K model "MVS-7000X" (subject to change) will be used to film the FIFA World Cup 2014. 4K video content filmed compile on Official Movie 4K.

・ In commercial Sony stands located within some stages of the World Cup 2014 and at public events HD that take place FIFA in Brazil under the name of "FIFA Fan Fest", visitors can enjoy promotional trailers Official Movie 4K/60P produced by the action of the parties.

・ Worldwide, viewers can also enjoy the promotional trailers on the Official Movie 4K/60P 4K compatible BRAVIA TVs with 4K located in Sony showrooms and outlets, including Sony Style retail stores.

Soichi Kawachi, VP in charge of FIFA at Sony, said: "We are very excited to offer an entirely new visual experience in the world's biggest sporting event, the FIFA World Cup. Leveraging our 4K technology and premium products and solutions through our partnership with FIFA, will provide unique entertainment experience and totally irresistible, conveying the excitement of Brazilian parties with the depth and vibrancy that offers ultra high 4K definition. "

"FIFA has a long history of innovation in its outstanding competence, to ensure that football fans around the world are getting the best coverage and experience in every match," said the Director of FIFA TV, Nicolas Ericson. "We are excited about the prospect of working with Sony on the incorporation of 4K technology to our production plans. The 4K format take fans around the world to a whole new visual dimension that marks the beginning of a new era in sports broadcasting. "

In the FIFA 2014 World Cup, Sony and FIFA will make use of the technological expertise they accumulated through extensive testing Shooting in 4K to capture every unforgettable moment and speed, the power and excitement of football action class that is deployed in the field. The 4K technology will allow the dynamism of the goals, the subtle expressions on the faces of the players and the passion of the fans in the stadium are captured with unprecedented vividness, as if the viewer were actually in the stadium. In the future, Sony and FIFA will accelerate 4K their combined efforts to deliver the action and excitement of the World Cup 2014 to more number of people worldwide.

traslation: Belén Zapata