75% of Argentina’s women use the computer to work and study

42% of Argentine women considered important to have a computer at home to work and learn. The notebooks, pc 2in1 and tablet became indispensable tool for comfort Shuttle

A study by Intel during the second half of 2013 reveals that 4 out of 10 women considered important to have a computer at home to work and learn. 75% of Argentina reported using the computer for work and study. The survey, conducted on 450 cases from across the country, shows that women see in notebooks, tablets and pc 2in1 tools and training for other activities.

In this context it is important to note that the incentive to progress has led women to conquer areas that were traditionally held by men. According to the study by the Economist Intelligence Unit of The Economist, Argentina is the 5th country in Latin America and the Caribbean better positioned to create new entrepreneurial businesses run by women. And in fact they rely on technology to drive these initiatives: 67% of Argentine women leading MSMEs have their own website, according to the study.

"There are several reports indicating that facilitate women's access to technology enables both to improve their own quality of life as their homes and families," says Gabriela Sorrentino, Business Development Manager at Intel Telecommunications Cone South.

Women and girls are called masters of the multiplier effect, ie have cream skills so that more people have equal access to the knowledge they receive. In addition, when mothers, their children are more likely to finish their studies and have a better quality of life and health, as they are incentive and inspiring knowledge and good daily practices.

"In fact, a study sponsored by Intel indicates that emerging markets with access to a computer, the earnings of women are more likely to increase significantly. Across the countries surveyed, almost half of women use the Web to look for work, and 30% percent of them had used the Internet to generate additional revenue", adds the executive.

As the world of work has changed, so did the technology. In fact, during the day women increasingly combine personal life with work, the same devices used for one thing and another. Today mobility is essential and for this reason devices should accompany women provide elegance and secure power, battery life and easy to carry.

"In this sense, the new generation of devices demonstrate 2in1 have a four times performance in everyday use over other devices with a power eight times faster and have half the weight of conventional equipment," says Gabriela Sorrentino.

Everywhere Company

The new dynamic between the particular and the work has led to changes in the demand for technological products and functionality that should be included, and this trend is reflected in the growth of policies to integrate the devices specific to the workplace (BYOD for short English). In fact, in Argentina, 17% of companies surveyed said that the SMB employees buy their own devices to use at work.

"Another variable we see is that 7 out of 10 companies of the middle segment in Argentina, buys devices against their employees. Then, they can use it for both work and for personal activities. Thus, both parties see a benefit: renewing technology reduces the cost per unit for buying in volume and can reduce safety risks of personal information, "says Mariela Bravo, Business Segment Manager Intel and Government Southern Cone.

The tablets equipped with Intel technology offer users a better experience and a range of new resources from improved multimedia capabilities to enterprise security. Intel's objective is to provide a device which combines convenience, speed and connectivity. In 2014, 20% of Tablets to be sold in Argentina have an Intel processor. And it is estimated that 1 in 10 will be 2in1 Pc.

"In this sense, when looking for your ideal device, women should consider what your needs are and think to choose the format that best result give them, as the processing power and usability today is no longer subject to a single type of device, "says Gabriela Sorrentino Business Development Manager for Intel Telecommunications Southern Cone.

traslation: Belén Zapata