Personalized service at the Sheraton for the growing Asian tourism

By Karina Giorgenello
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Andrés Hasdeu tells us that visitors from Asia are growing, "We have a large influx of Asian tourists, especially the Japanese market, and above all, from China. Also coming from Thailand, India and Turkey."

Andrés Hasdeu is sales director of Starwood Hotels & Resorts chain that in Buenos Aires are represented by the Hotel Park Sheraton and Tower.

"Our chain has 9 brands around the world," says Hasdeu. (see video interview)

The statement is overwhelming. According to Andres Hasdeu visitors from Asia are growing, noting that "we have a large influx of Asian tourists, especially the Japanese market and above all from China, but are also coming from Thailand, India and Turkey, thanks to air connections via San Pablo. "

He tells us that "we, for the Chinese market, have a program internationally with personalized attention for each hotel chain in the world. Particularly in the Sheraton Buenos Aires have staff who speak Mandarin Chinese, breakfast specially designed for Chinese market, the welcome letter in your language with all the services we provide and satellite transmission of a Chinese channel. A kettle in the room to take tea whenever and butler service for Chinese guests. "

As for visitors from other Asian countries, "the treatment is very similar, because there is a Japanese-order breakfast, Japanese tv channels and instructions in Japanese." Regarding India said, "is an emerging and growing market. We bring them their own chef and with them we elaborate menus and food festivals, with the participation of the embassy."

Andrés Hasdeu "Asian tourists come to Buenos Aires because it is a cosmopolitan city with a great cultural city. Besides bound for destinations like Patagonia and Iguazu Falls, which are a major step preferences of international tourism."

Regarding entrepreneurs and businessmen, also choose the Sheraton for quality and prime location in the most important area of ​​Buenos Aires.

Stats growth:

More than 25,000 tourists arrived in the country from China in 2013, five times more than ten years ago. This is a scenario built on two main areas: the ability of the Asian nation as a source market and promotion activities undertaken from Argentina. This growth is framed in a consolidation of the positive trend recorded inbound tourism in our country in the second half of the year.

On one hand, China, last year after becoming the number one source market in the world, increased in 2013 as outbound tourism spending by 22 percent. Was only surpassed by Russia in terms of increased spending on international tourism among the ten main markets.

China is seen by hoteliers as a positive market growth for the next three years. One in ten of them expects to see an increase of over 50%, and almost half, 47%, anticipated that will be between 11 and 50%.

Sheraton is part of Starwood Hotels & Resorts Worldwide, Inc.

Starwood brings together the best brands of hotels and resorts in the world, including Sheraton, Le Méridien, Four Points by Sheraton, Westin, The Luxury Collection, Aloft, Element, St. Regis and W Hotels. For more information about Starwood visit For information about job opportunities at Starwood, visit

traducción: Belén Zapata