Through this campaign what both entities are looking for is to collect thousands of smiles and so be able to carry out various housing projects in the countries where LG Electronics operates
In dialogue with ABC Mundial, he gave details about the campaign LG Argentina faced in together with the social organization TECHO.
In Argentina, the "Creating Smiles" campaign seeks to reach and exceed the goal of 10,000 smiles of 10,000 Argentines, who will be entered and shared on a LG microsite. The company has always been known for offering smart technology and unique stylish for its users to enjoy happy and unique moments. Under this premise, has created an application for these thousands of smiles can be destinated to a good cause.
To reach or exceed the goal of 10,000 smiles, LG Electronics and TECHO Argentina will make it possible that 12 families in our country can have decent housing, by building 12 houses emergency TECHO. Both companies are convinced that keeping a home is essential for children to develop their education and growth adequately.
Those wishing to participate in the project must upload a photograph smiling through a simple application on the site www.sonrisaslg.com.